The coffee shop next door: a first campaign in one evening
How a small coffee shop sets up its first campaign, from the business description to the first impressions in its neighbourhood.
AiryAds Team
Case studies1 min read
A small coffee shop doesn't need ads across the whole country, only for a few blocks around it. Here is how such a campaign comes together in the dashboard in one evening.
Business description
Everything starts with the description: what kind of venue it is, where it is and what makes it different. AI takes interests and geography from it, so mention the address, breakfasts or takeaway coffee if they are the main point.
Audience and channels
AI suggested one city and interests around coffee, breakfast and coworking. Two channels were chosen: Instagram and TikTok, because that is where people look for places nearby.
Creatives
A photo from the owner's own phone and three creatives generated with AI in the venue's colours. That is enough to start: the platform will show for itself what works best.
A small daily budget and a week of impressions give enough data to decide what to keep and what to change.
What next
After the first week you can see which creative brings cheaper clicks, and the budget can be moved to it. The AI assistant will suggest this itself in the campaign card.
