Your first campaign
From an empty dashboard to your first impressions: what to fill in on each of the four wizard steps.
Updated October 18, 20262 min read
Click “Create campaign”: the dashboard creates a draft called “New campaign” and opens a four-step wizard. Each step is saved when you move to another one, so you can stop and come back later.
Before you start
A confirmed email.
A link to what you are advertising.
The ad accounts of your channels connected in the “Channels” section.
A plan and enough money in the wallet for at least one day of ads. You can also pay for the plan on the last step.
Step 1. Campaign
Enter the “Campaign name” (up to 120 characters) and the “Campaign objective”: Awareness, Traffic, Leads, Conversions, Sales or Installs. The objective tells the networks what to optimise the ads for.
In “What is advertised”, choose what you are promoting and paste the link:
Website: any address that starts with http or https.
Track: a Spotify or Apple Music link.
Video: a YouTube or TikTok link.
App: an App Store or Google Play link.
What exactly you can advertise depends on your plan. See “Choosing a plan” for details.
Step 2. Placement
Choose channels in the “Where the ads run” block. If a channel is not connected yet, its card shows “Needs connecting” and a “Connect” button. The campaign will not launch without the connection. Spotify and Apple Music are available for tracks only and need no connection.
Step 3. Creatives
Add banners or videos: “Generate with AI”, “Upload your own” or “Pick from library”. The dashboard warns you if a creative format is not shown on any of the chosen channels.
Step 4. Launch
Choose the “Budget type”, “Monthly” or “For a period”, and enter the amount. The minimum is shown next to the field.
Go through the “Ready to launch?” list. Every item that is not filled in has a “Complete” link.
Click “Launch campaign”.
After launch, the campaign gets the “Pending” status and goes to moderation. As soon as it is approved, the ads start running automatically.
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What's next
- Campaign budgetMonthly budget or budget for a period, how the minimum for the chosen networks is calculated and how money is charged from the wallet.
- Statuses and moderationWhat each campaign status means, how moderation works and what to do if a campaign is sent back.
- Managing a campaignPausing, resuming, ending, copying and deleting a campaign, and what you can change after launch.